Date: prev next · Thread: first prev next last
2023 Archives by date, by thread · List index


On 06/04/23 10:08, Eyal Rozenberg wrote:

That is exactly what I'm opposing. Let's assume that the real situation is "boring" (I'm not sure that's the case, but still) and that, indeed, the changes since 7 are not fundamental enough to merit a version bump on their own (and I realize this is not in consensus either). In this state of affairs, evoking artificial interest in a new major version without substance behind it is a _marketing trick_, a psychological manipulation. One could even say it's mis-informing our users. It hurts user trust. Sure, it's not terrible to play with version numbers, but - I don't think that's something our users, current and potential, would like us to do.

All major releases of Microsoft Office are managed by marketing, as all major releases of proprietary software and hardware companies, and not by developers, and are based on what you call "marketing tricks".

By the way, marketing is a profession - as development - which is based on a specific professional background, and on a mindset which is 100% different from the mindset of a developer.

This is probably the reason why developers, and in general people with a strong technical background, do not understand marketing and consider it useless. Marketing is the opposite of science, and is based on behaviour analisys (which is the "least scientific" science, although some people are trying to "smuggle" it as science).

I have been a marketing executive for the last 42 years (since 1981), and the best marketing strategies I have managed during that time have been based on gut feelings (including the launch of Photoshop and PDF, when I was a marketing consultant for Adobe, and they both were huge success).

Given that Microsoft Office's market share is well over 50%, it looks like users of office suites do like marketing tricks. Please remember that around 98% of users are not able to judge features.

I am not contributing to QA for a very simple reason: I am not able to understand if the software behaviour is right or wrong (unless is clear as in the case of font embedding in macOS), and this is because I am not interested in technical details but I look at the wider picture.

Even if I am technically illiterate, outside the open source environment I am considered a geek because I usually am more competent than 98% of "normal" software users.

It should be clear that 80% (and probably more) of what we communicate is targeted to "normal" software users, and not to community members or to people with a technical background, who are already using LibreOffice (or refuse to use it for technical reasons). They are not our target, given that office suites are commodities.

Our target is mis-informed and mis-educated by Microsoft, but doesn't realize it. On the contrary, they trust Microsoft more than they trust open source software.
--
Italo Vignoli - italo@vignoli.org
mobile/signal +39.348.5653829
hangout/jabber italo.vignoli@gmail.com
GPG Key ID - 0xAAB8D5C0
DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0


--
To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org
Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette
List archive: https://listarchives.libreoffice.org/global/marketing/
Privacy Policy: https://www.documentfoundation.org/privacy

Context


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.