Re: [libreoffice-marketing] Comments to Proposals

On 11/10/20 2:39 AM, Marc Paré wrote:

> Could you explain how "Community" has now been dropped from the list or potential labels?

Community has not been dropped, but is IMHO the worst option, for the
reason I explain in one of my previous messages (talks to community
members and not to users, and is the clear name for the feature limited
version of open core projects).

> From the way you describe in the above paragraph, also confusing. So, it sounds like the 
> LibreOffice Enterprise version will be the same for all ecosystems companies? 

Exactly, is a label, not a product name. The name of the product will be
decided by the company releasing it: for instance, Collabora Office has
no trace of LibreOffice in the name, and this as a consequence makes the
product weaker because of the lesser brand recognition.

> So, for example, the desktop version of Collabora will be identical to CIB desktop version? As 
> will the online version of LibreOffice online?

No, each product will be different and will have a different product name.

> Also confusing. Were you not looking for opinions with regards to the enterprise label?

Yes, but no opinions so far.

> I believe that there is a flaw in this approach. I don't believe that you will move people by 
> some artificial moral suasion that, should you find it not work in a couple of years, then, to 
> have it reopen to try another label. IMO, having a more believable label that fits each group 
> should be what the project look to offer. If the label does not signify a sense of belonging to 
> the membership but rather hint more that the "real" software to download is that of an ecosystem 
> product, then you run the risk of hinting that membership work is being appraised more of lower 
> quality. I believe people will hold value more to an open project that speaks plainly to its 
> membership. This would not prevent the LibreOffice community to promote and support the ecosystem 
> with added value marketing and publicity.

The label is just the starting point for a communication strategy.

> I believe you are giving too little credit to the label "Community" and am a little surprised at 
> how fast this label or any other would be dismissed without membership input or vote given the 
> parameters given at the outset - to be honest, I would have still suggested "Community" 
> regardless. The proof that many organizations have travelled this road is that there is a great 
> amount of open source projects where they are supporting their ecosystem partner with "Community" 
> - "Enterprise" labels. Searching on "Community" brings back multitudes of hits on these labels 
> ... there must be a reason why this there are so many frequent mentions and why it seems to be 
> successful.

There are multiple "community" editions, which are invariably the
feature limited version of open core projects (where the "real" version
is proprietary, and the "community" one is released to please community
members but is missing all the important features). I would not call
these "community" versions a success.


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