Re: Fwd: [libreoffice-marketing] BrOffice product and community will be called LibreOffice

2011/4/23 Italo Vignoli <italo.vignoli@gmail.com>

> On 4/23/11 6:41 PM, Riemer Thalen wrote:
>
>  OK, here is the technical side of the marketing issue.
> >
>
> Hi Riemer, apart from the fact that inside TDF there are already several
> people with a decent marketing background, not only in the general
> marketplace but specifically in the free software ecosystem, your email
> shows little or no knowledge of the BROffice community.
>
> Communities behave in a different - and sometimes weird - way, in
> comparison with the commercial marketplace. Also marketing is very
> different, and looking at technical manuals - something I would not suggest
> before having at least some "hands on" experience - might be misleading,
> when you have to deal with free software.
>
> Your enthusiasm is fantastic, but - believe me, as I have been in marketing
> of technology products for the last 30 years, and of free software for the
> last eight - the community needs a helping hand and not a marketing lesson
> (I am teaching marketing and communications at several Italian universities,
> and in the past I have been a visiting professor in a couple of US
> universities).
>
> I refer also to your previous message about running a survey to ask about
> features to people not using LibreOffice. Some past experiences show that
> these surveys are of little or no help (and sometimes they might even be
> misleading).
>
> Apart from a very small group of people, software users do not have a clear
> idea of the development process, and therefore they do not know what to ask.
> The same applies to hardware users. Unfortunately, those who know which
> features to ask are the so called "power users", i.e. those who already know
> and use the product on a regular basis.
>
> In any case, not even Apple - I remember your example - is using user
> surveys to determine new features (I have been a consultant to Apple for
> nine years, and I know several people they contract for testing prototypes).
> Sometimes they use focus groups.
>
> Sorry for the lengthy answer. Best regards, Italo
I totally agree with your point of view.

Cheers.


> --
> Italo Vignoli
> italo.vignoli@gmail.com
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