Re: Re: [libreoffice-marketing] Ideas wanted for "How we're different" part of new LibreOffice website

I think the zeitgeist is always useful with marketing. There is lots of
reasons you can use to show off the advantages you have over others, wether
people agree or not is debatable. However you cut your cloth accordingly.
LibreOffice has a clear advantage with the 'freedom, ' 'privacy' and
community aspects that other proprietary solutions can't compete with.

On Wed, 8 Dec 2021, 11:36 Shaun Bharth, <shaunpaulsingh@gmail.com> wrote:

> Hey hey,
>
> I think James is on to something tbh:
> *- Where we do have the advantage is on the community and freedom aspects
> that truly separates LibreOffice from its proprietary counterparts. This is
> the area I would 'evangelise.' Although this might not be a major
> consideration for some as the Libre aspects might not outweigh the gratis
> aspect.*
>
> This is marketing isnt it? So lets try to market a little.
>
> So...
> OSS Advocates -> Advocate things -> (Logical step would be to give them
> 'advocacy rights'.)
> This can take the form of maybe "Libre Certs that they can post on insta,
> evil facebook, yada yada."
>
> The new matrix movie is coming soon? It's not too hard to do a small
> campaign that exploits the hype. Stick a pair of sunglasses on the ad,
> write some copy about "freeing yourself" or something and maybe do some
> counter if you want if how many we have "liberated".
>
> Idk i'm just throwing ideas. Most are not too good but.
>
> Thanks
> Shaun
>
>
>
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> On Tue, Dec 7, 2021 at 11:04 PM Simon Phipps <simon@webmink.com> wrote:
>
> > This recent McKinsey article does an excellent job explaining the value of
> > open source to enterprises:
> >
> > https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/open-source-e-commerce-the-next-wave-of-value-for-the-enterprise
> >
> > Cheers
> >
> > S.
> >
> > On Tue, Dec 7, 2021 at 2:20 PM Paolo Debortoli <paolo_debortoli@yahoo.com
> > >
> > wrote:
> >
> > > Hi. I strongly agree. I think that the message should be mainly like the
> > > One posted for Red Hat Linux: "develop with us' (like for the features
> > you
> > > need); second bringing testimonials from institutions (like gen Solo
> > from
> > > italian army or the city of Munich, but not only); then talk about
> > > scalability, compatibility, ability to spread (e.g. office, home,
> > school).
> > > Documentation and tutorial are important for institutions and
> > professionals.
> > > Some people for example Say Linux Is Better than Windows thanks to
> > Better
> > > documentation and tutorials.
> > > 'free of charge' doesn't seem a very good motivatiion.
> > > Thanks.
> > > Paolo
> > >
> > >   Il lun, 6 dic, 2021 alle 23:26, James Harking<james.harking@gmail.com
> > >
> > > ha scritto:   Hi Marc,
> > >
> > > I'm a huge fan of Project Libre in general, although the aesthetics have
> > > always seemed a little off to me, such as the large logo in the left
> > corner
> > > and the icons used, nit picking I guess and  just a personal opinion.
> > >
> > > What I wanted to highlight from this post is that there are a number of
> > > complementary FLOSS projects that could naturally work together with
> > some
> > > collaboration. This would benefit everyone, I read a mail also a few
> > weeks
> > > ago about the ex maintainer of Mozilla Thunderbird creating a soft fork
> > > (Betterbird) that is more focused and quicker to resolve bugs while
> > > sticking to upstream.
> > >
> > > If all these projects support and promote each other then you will be
> > > greater than the sum of your parts. I think when municipalities and
> > > organisations are looking for replacements for Microsoft Office you
> > need a
> > > wider spread of software and some cross promotion will make all>
> > >
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> > --
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