Re: [us-marketing] Re: [libreoffice-marketing] Re: Updated Conference Kit wiki page and thoughts about branding

On Mon, 2011-02-14 at 09:46 -0700, Jeff Chimene wrote:
> On 02/14/2011 09:38 AM, Marc Paré wrote:
> > Le 2011-02-14 11:20, Carl Symons a écrit :
> > > On Sun, Feb 13, 2011 at 7:55 PM, Jeff Chimene<jchimene@gmail.com>  wrote:
> > > > On Sun, Feb 13, 2011 at 8:21 PM, Marc Paré<marc@marcpare.com>  wrote:
> > > >
> > > > > Le 2011-02-13 20:57, webmaster for Kracked Press Productions a écrit :
> > > > Please review the marketing list archives on this topic. I've ordered
> > > > two
> > > > banners on 10oz, vinyl. One banner is 5' x 2.5' . The other is 35" x
> > > > 20".
> > > > The banner images are available on the wiki in PDF and SVG format  the
> > > > contemporary logo. They will be ready for the SCALE event later this
> > > > month,
> > > > and available for subsequent events.
> > >
> > > We've already put a request in for the SCALE materials (especially
> > > banners) to come to LinuxFest Northwest in Bellingham, WA, April 30&
> > > May 1. I'd be happy to forward them on.
> > >
> > > Carl
> >
> > I imagine the SCALE people will want the materials back, unless these
> > are kept in circulation to those who will make use of them.
>
> Hi Marc:
>
> The intention is that the materials circulate in the US region. There is
> at least one event in the US region between SCALE and LFNW as shown on
> the marketing wiki, and I'm planning on attending. I'll follow-up with
> the conference organizers to later in the month about that event.
>
> > I am just curious if there will be any income generated at the booth to
> > help create your own kit? If there were a donation box put on the table
> > this may generate enough to purchase some or all of the material.
>
> I believe the intention is to create a conference kit that ships to US
> regional events. The banners are in that kit.

Right - that was the intention - it is as Marc is writing, and the
writing is as has been forming.

As for printed materials (someone said something about SCALE materials
going back to the team) there will be no leftovers - the issue is always
on having enough.

The rest of the artifacts are digital- so having the wiki 'kit' is as
much a case of, IMO, a well maintained reference to the set of available
items for production, when different folks look to setup at different
venues.

To finish this email - there is a huge difference between a Linux Fest
and the more traditional trade fairs, something like O'Rielly would put
on. But the question would then be, why go to one of those - who are we
making commercial sales for?

Even the education events - if you are talking to an audience
(attendees) that are likely to be making purchase decisions for
organization wide IT infrastructure, and moving to FOSS is a purchase
decision, then they will need to be talking to people that help find
them commercial support.

This is the current divide between what has been happening in the US and
in the EU - addressing this can start in the Linux Fest/Expo circuit but
if it is to be significantly addressed will need to expand beyond that,
into the real trade show market and media marketing. If we want to
follow the EU model in the US, IMO,

A little rambling at the end there - but I will try to come back to this
in another email.

As for the kit - Marc keep working on the page - and the rest of us can
keep feeding it new items..

Best wishes,

Drew


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