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On Tue, Jul 16, 2013 at 10:11 AM, Robinson Tryon
<bishop.robinson@gmail.com> wrote:
On Tue, Jul 16, 2013 at 6:48 AM, Italo Vignoli <italo.vignoli@gmail.com> wrote:

We are using the generic PDF icon, which is not referring to a vendor
but to a standard format. This icon was introduced with PDF in 1993 for
third parties integrating PDF amongst their supported formats (but you
must be as old as I am to know this fact).

I was under the impression that the red trefoil on white was an Adobe
icon/trademark, e.g. as displayed here:
https://en.wikipedia.org/wiki/Portable_Document_Format

I got curious, so I did some searching on the Adobe website. The
"linking" page has some interesting rules about using the "Adobe PDF
file icon":
https://www.adobe.com/misc/linking.html

Notably:

---
The Adobe PDF file icon is provided solely as an indicator of an
active link to a Portable Document Format file with a .pdf filename
extension created using an Adobe® Acrobat® product. By downloading or
using the icon, you agree to adhere to the following guidelines:

You will only display the Adobe PDF file icon on your website and not
in any other manner.
...
Your use may not be obscene or pornographic, and may not be
disparaging, defamatory, or libelous to Adobe, any of its products, or
any other person or entity.
...
Adobe reserves the right in its sole discretion to terminate or modify
your permission to display the Adobe PDF file icon at any time.

If your use meets the above criteria, no further written permission is
required, and you may download the image for use in accordance with
the guidelines above.
---

I'm not sure that our website meets those guidelines (e.g. I'm pretty
sure our PDFs aren't created using Adobe Acrobat), but perhaps our
icons are different enough from Adobe's mark, don't include the Adobe
or Acrobat name, etc..., such that we are not constrained by their
rules?

Cheers,
--R

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