Re: [libreoffice-marketing] Comments to Proposals

Hi,

The problem is the cultural border with the community word , not sure it
has exactly the same meaning in every language.
"Classic" or "Standard" can mean in french "old fashion" "basic"...These
words were put so many times next to tech products to suggest it as an "end
of life" product without explicit talk.

Problem is you want to "educate" with a traditional way that marketing uses
to influence with a positive concept without being explicit.
if we need money, it's the case, say it clearly, i think it's not a taboo
in the enterprise world...
Say "Standard Version funded by the enterprise community"
or
"Cooperative Edition funded by the enterprise community", a kind of
official consortium.
and a link/button "How to take part"
Every enterprise understands what it is and what to do.

Cheers,

Régis Perdreau



Le mar. 10 nov. 2020 à 02:41, Marc Paré <marc@marcpare.com> a écrit :

> Hi Italo,
>
> Le 2020-11-09 à 17 h 52, Italo Vignoli a écrit :
> > First of all, thanks for the proposals, although most of them are still
> > focusing on community members and not on end users. Sorry, but the label
> > must not please community members but educate - or help to educate - the
> > enterprises who are ignoring the concept of giving back to open source
> > projects in order to make the projects self-sustainable (in a way or
> > another, where the another is a plethora of forks backed each one by one
> > company, which is exactly the model we decided not to implement when we
> > launched LibreOffice). So, this is not a self-reassurance exercise for
> > community members, but a product positioning effort.
>
> I find this a little confusing. Your October 26th note to the marketing
> team read:
>
> "1. Product Label for the community supported version provided by TDF
> (i.e. Personal or Community or other proposals)
> "
>
> Could you explain how "Community" has now been dropped from the list or
> potential labels?
>
> From the way you describe in the above paragraph, also confusing. So, it
> sounds like the LibreOffice Enterprise version will be the same for all
> ecosystems companies?
> So, for example, the desktop version of Collabora will be identical to CIB
> desktop version? As will the online version of LibreOffice online?
>
>
> > So, the proposals which can be included in the list are Sophie's
> > "CREATIVE" and Marco's "STANDARD" and "DESKTOP", as they provide several
> > options in term of communications. All other proposals cannot be used as
> > a basis for educating enterprises by exerting some moral suasion, as the
> > concept cannot be associated to the label.
> >
> > Also, the name of the product release by ecosystem companies cannot be
> > decided by community members. Some of the companies use the "powered by"
> > concept but other do not, and the decision about the product naming is
> > theirs. This is the reason why there is a LibreOffice Enterprise.
> Your October 26 note to the marketing teams read:
>
> "
>
> 3. LibreOffice Enterprise label
> 2.1 Marketing will collect ideas and suggestions about the use of the
> ingredient brand by November 10, and then will summarize them in a guide
> 2.2 Board will comment, update and approve the guide by November 25
> TOPICS TO DISCUSS
> 1. LibreOffice Enterprise label
> 2. Who should use it and where (i.e. just on products, products and
> marketing materials, other places)
> "
>
> Also confusing. Were you not looking for opinions with regards to the
> enterprise label?
>
> I believe that there is a flaw in this approach. I don't believe that you
> will move people by some artificial moral suasion that, should you find it
> not work in a couple of years, then, to have it reopen to try another
> label. IMO, having a more believable label that fits each group should be
> what the project look to offer. If the label does not signify a sense of
> belonging to the membership but rather hint more that the "real" software
> to download is that of an ecosystem product, then you run the risk of
> hinting that membership work is being appraised more of lower quality. I
> believe people will hold value more to an open project that speaks plainly
> to its membership. This would not prevent the LibreOffice community to
> promote and support the ecosystem with added value marketing and publicity.
>
> I believe you are giving too little credit to the label "Community" and am
> a little surprised at how fast this label or any other would be dismissed
> without membership input or vote given the parameters given at the outset -
> to be honest, I would have still suggested "Community" regardless. The
> proof that many organizations have travelled this road is that there is a
> great amount of open source projects where they are supporting their
> ecosystem partner with "Community" - "Enterprise" labels. Searching on
> "Community" brings back multitudes of hits on these labels ... there must
> be a reason why this there are so many frequent mentions and why it seems
> to be successful.
>
> The label "Community" should be meaningful to the project membership, but,
> just as powerful to show the quality of project code that is then reused by
> enterprise companies who manage to create income. All done cooperatively.
>
> Cheers,
>
> Marc
>
>
> --
> Marc Paré
> marc@marcpare.com
> https://www.parEntreprise.com
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