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On Sun, Oct 3, 2010 at 3:31 PM, Mirek M. <mazelm@gmail.com> wrote:

2010/10/3 Graham Lauder <yorick_@openoffice.org>

On Sunday 03 Oct 2010 20:55:11 Jean Hollis Weber wrote:
On Sun, 2010-10-03 at 19:21 +1300, Graham Lauder wrote:
Antonio,
You in fact wear the best argument for a unique name in your sig.
 Who
is
arguably the most successful Open Source company:  Red Hat

What in gods name does a Red Hat have to do with software other tha
n
give
them a really cool logo.

This discussion is indicative, much of marketing is about creating
buzz.
I would like a name that leads to a logo that is sexy enough for
people
to use as a desktop background, Redhat does and Fedora and Firefox.
 I
was looking at the "LibO" abbreviation and the thing that I suddenl
y
saw
was LbD, or LBD which is abrreviation for "Little Black Dress",
suddenly
I see a very cool logo and marketing campaign and a buzz.  One grea
t
thing is that LBD is cool to both men and women, both groups tend t
o
like the way they look.

What has it to do with Office suites? About the same amount that
Computer
Operating systems have to do with Hats.

But dang what a buzz it would cause:  An office suite that was sexy
,
now
THAT would be cool to market.

Cheers
GL

Graham, you & I think alike! But I should have thought of Red Hat whe
n
I
was hurling out examples. And... Hmmm.... a sexy office suite? I'm su
re
someone could manage that, without it being also sexist.

Cheers, Jean

A name that sounds like a Latin Dance, Salsa, or Tango Both open source
projects already unfortunately

Red Hat is cool because it engenders an emotional response.  Red and
black
is
sophisticated, the logo is a hat with a rakish tilt on it, hiding the
wearers
eyes, it makes the viewer curious, wanting to find out more.  It evokes
 a
whole Film Noir feel to it as well, as though that's Bogart hiding unde
r
there... (with Bacall on his arm in an LBD  ok ok not going there..  ;)
 )

Obviously these are not things that people actually think, I'm just
trying
to
allow people access to the emotional response

It works on many levels but it is emotional before it is informative,
which
is
as a logo and branding should be.

I like Latin dance sounding names, they're emotional, sound cool off th
e
tongue and they're sexy.... But not sexist!  :D


I was thinking more along the lines of something breezy, simple, short, a
nd
refreshing, to contrast with the depressing and dull connotations of
"Office" and "iWork".
I've been trying to brainstorm different names. I was thinking that I
associate "refreshing" with cool water or lemonade with ice, a straw and
an
umbrella/sunshade. "Pulp" sounds nice and quick, but it's quite overused.
Maybe something similar? (I really like the feeling one-syllable words
invoke: they sound simple.)


I am sorry Pulp sound like an insult to a non-english speaker. If you are
talking phonetics I wouldnt go with pulp. Actually phonetically sounds too
close to porn.




Cheers
GL

--
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org
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*OpenOffice.org* Español
http://es.openoffice.org

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