[libreoffice-marketing] Re: Website online - question on main structure for art / branding / marketing

Le 2010-11-05 21:00, Graham Lauder a écrit :
> On Saturday 06 Nov 2010 01:16:08 Graham Lauder wrote:
> > On Friday 05 Nov 2010 11:44:55 Bernhard Dippold wrote:
> > > Hi all,
> > >
> > > for the ones of you not subscribed to the website mailing list: the
> > > LibreOffice website is online and can be filled with content.
> > >
> > > As the author / publisher privileges can be bound to subsites, I want to
> > > discuss the main structure of the marketing related website.
> > >
> > > Main area will be http://marketing.libreoffice.org, I think.
> > >
> > > But I'm not really sure for artwork and branding material and
> > > definitions.
> > >
> > > There might be three or four possible areas
> >
> > I would like to think that we have sufficient numbers in the art project to
> > warrant art.libreoffice.org.  Certainly with a CMS, contribution will be so
> > much easier, I think that in itself will grow the art community and the
> > activity.
> >
> > Branding I see as part of the Art project that happens to intersect with
> > marketing.  Branding discussion will occur on the marketing list, branding
> > elements will be best displayed on the art subsite IMHO.
> >
> > cheers
> > GL
>
> Upon further consideration I'm of the opinion that branding should come uder
> Marketing because branding is not only images, it's also about policy.
>
> cheers
> GL

Ok, I'll throw my hat in the ring. I would say that branding belongs 
under marketing. I have always thought that we were here to advertise 
and make sure of the visibility of the LibO branding. As to what defines 
branding is a subject of debate, but not usually of art. It is normally 
defined by the community and from the community there may be, from time 
to time, elements that may be sent back to the art members for redesign.

Marc


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