Re: [libreoffice-design] Logo proposal without TDF line

Hi Bernhard!

Am Dienstag, den 08.02.2011, 23:32 +0100 schrieb Bernhard Dippold:
> Hi Christoph, all,
>
> ... once more even important mails need to wait for reply...

I know what you mean ...

> Christoph Noack schrieb:
> > Hi Bernhard,
> >
> > I'm sorry to appear a bit disruptive, but I think that the changes
> > concerning the logo already address some parts of the community
> > branding. Although I'm happy if we can further refine our branding, I
> > fear that such changes lead to a bit confusion ... I've already seen a
> > lot of Material created for the trade fairs (shirts, banner, pens,
> > lanyards, ...) being affected of such changes. Moreover, blogger and
> > press already use the given material ... so I am a bit doubtful
> > concerning any change at the moment.
>
> I might be totally wrong, but what I understood when talking to Charles 
> and other SC members was, that they want to provide a different logo 
> without the TDF subline to be used in external references to the 
> LibreOffice product and community.

I attended the SC talk that time, and the "simple" requirement was a
logo (logo = visual composition of the existing elements) that misses
the subline, and - if possible - implements other ones. In the most
simple case, removing the TDF subline would have been enough.

> I don't know about a final decision with regards to the license of this 
> "external use logo", but as it might be different from the present logo 
> license I thought a slightly different logo could help.

As far as I know, it is rather simple to use the current logo - the only
thing that allows for some "control" are the trademarks for LibreOffice
and The Document Foundation. Thus, the graphical representation is not
protected, but the names will be. Consequently, it will be sufficient to
keep the graphics at the moment - if they fit into the design.

> The logos are similar enough to recognize them as belonging together, 
> while the modified symbol allows a differentiation to the TDF symbol.
>
> I know that people already created some material based on the logo with 
> TDF subline. This logo should no longer be used for external references 
> (if I understood Charles right) - so many of these items might not be 
> appropriate for a longer time, if they contain the TDF subline.

Mmh, if I got it right, the TDF subline shall be used for the product
and official stuff. If people are community member, (commercial)
supporter, ... then the subline-less logo shall be used.

[...]

> > Thus, if there are issues to combine the document symbol with the rest
> > of the graphic items, would it be helpful to just foucs on the text
> > LibreOffice and a subline?
>
> We actually re-used the TDF symbol in the icons just to drop it from the 
> logo?

Maybe I didn't explain it correctly - only if we don't manage to include
the document symbol (which I think is currently rather considered the
TDF logo for the future), then we might keep it. If it looks odd
(because of the visual composition), then it might be better to just
keep "LibreOffice".

Of course I'd love to promote it (unmodified), but if there are major
drawbacks, we might simply live with the logo less version.

I quickly drafted two versions without document symbol:
https://picasaweb.google.com/lh/photo/FrjZGYlLNFCV5Knc3o-OXQ?feat=directlink

[...]

> PS: If the logo is considered to be too distinct from the present logo, 
> we should add it (together with Nik's proposals) to the wiki in order to 
> not forget it until we start the Community Branding.

Of course!

Cheers,
Christoph



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