Re: [us-marketing] US and Canada Marketing Project Ideas

On 10/21/2010 04:05 PM, Marc Paré wrote:

> if we develop a strategic campaign where we concentrate on one group at
a time so as not
> to spread ourselves too thin I would suggest a model like the following

I pretty much agree with you there. The major reason to at least outline
requirements for other target markets is to identify common
problems/issues. For example, when rolling out 100 seats of LibreOffice,
it doesn't matter if it is a school, or a legal office, or a boiler room.

issues that more than one market have should have priority over single
market issues.

> * see if there is the possibility of IT "type" help desk for networking concerns with LibO (may 
> include dev support) --

+1

> could also involve a "pay per call" service.

That would have to be done by an independent organization. If the
foundation did it, it would jeopardize their tax-exempt/ non-profit status.

> * make sure that there are many educational specific templates for downloading 

Port the French educational templates etc to English.

> * collect names of individuals who are ready to help support and demo LibO at individual schools

+1

> * lobby various organisations to accept the OASIS document ISO formats.

+1

> Follow-up publicity/lobby

This is more important than the original publicity piece.

jonathon
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