[us-marketing] Re: Fund raising flyers for SCaLE

Hi Drew

Le 2011-02-18 18:40, drew a écrit :
> On Fri, 2011-02-18 at 15:18 -0500, Marc Paré wrote:
> > >
> >
> > I tried a different format to see if it would look good with a b/w
> > banner from our new banner wiki page. (Sorry, I changed the DE flyer to
> > letter size just for testing purposes)
> >
> > How does this look?
> > www.parentreprise.com/images/LibreOffice/Libo-challenge-detest.odt
> >
> > Also some notes about the flyers in general:
> >
> > 1. proportional spacing should not be used as this causes too many
> > rivers in the text, text should be set at "flush-left"
>
> Second person to say that - ok off
>
> > 2. The treatment of "euro", "euros", "Euro", "Euros" -- it was pointed
> > out that the EU Community established the singular form as the monetary
> > designation. So whether singular or plural it should always read "euro"
> > or "Euro"
>
>
> > 3. The treatment of numbers with decimal and thousand separators. There
> > seems to be a mixed bag with no real consensus on its treatment. We
> > should then go for the middle of the road approach and use a space for
> > the thousand separator and the decimal point (period) for numbers.
> > UNLESS you wish to do some up for N.America only, in this case the comma
> > thousand seperator with the decimal point.
>
> huh - which do you want comma.. no problem. I figure copy 200 pages (100
> hand outs) for Saturday and another Sunday.
>
> > 4. the QR graphic is too large. It should be reduced to fit the height
> > of the last paragraph.
>
> Alright - well I updated the en file - with the header you introduced
> and changed the layout to something similar to the es file from earlier,
> but with the new header accommodated, changed to left justification.
>
> I think this is reading perhaps even better again. What do you think.
>
> Updated both files on the wiki:
> http://wiki.documentfoundation.org/File:Libo-challenge-en.pdf
> and the odt file of course.
>
> So I suppose there is, what 2 items left from above - comma and euro is
> that it.  Also color paper is out - unless both that header and the logo
> graphic are changed - the document icon part of the logo turns the color
> of the paper, of course...
>
> thanks
>
> //drew
> > Cheers
> >
> > Marc

My opinion(s):

1. If we are to tailor our marketing efforts to our audience, then we 
should decide. Are our audience receptive, as already mentioned, to 
notes using "Euro(s)"? Is this going to bring home to them that this is 
really a European opensource project? --of which we all have to agree 
that it is at this point. Will we attract more contributing members by 
making our correspondence more Americanized?

I would suggest that we should change the "Euro(s)" to "US $$$". If we 
ALL want to make this a true international project, then a we will have 
to make allowances for our intended market. Canadians will have an 
easier time measuring the US$$$ than the Euro(s). This is just a fact.

So, for US and Canada, I would suggest going with the US$$$; and with 
the comma thousand seperator and the period decimal. Let's standardize 
our marketing materials on this. Note that we could always put the 
equivalent Euro in brackets (50 000 euro) to show equivalence if we 
think this is needed. At least, this will avoid questions regarding the 
use of "Euro" and we can say that the project if of international 
flavour.  ... I am not sure about Mexico and South America.

As for paper, white is obviously the choice, but I wonder how it would 
look with the palest of green (CCF4C6) from our colour table? Maybe the 
design people could come up with an even paler (brighter) green for 
circumstances just as this (e5f9e2, f2fcf0). I wonder if this would work.

Just my opinion on this.

Cheers

Marc



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