[libreoffice-design] Re: [steering-discuss] Re: Trademark Policy of the Document Foundation

Hi Charles, *

CC'ing the design list...
(follow-up on the logo design should be there, on the general questions 
here on steering-discuss)

Charles-H. Schulz schrieb:
> Hi,
>
> @Bernhard: now we "just" need the logos without the TDF mention to be put on
> a page with its source on the wiki, and I think we'll be ready to announce
> our trademark policy.... Do you think you or Christoph can do that?

Great to hear that - but I didn't know that this logo is a precondition 
for the announcement.

I'm sorry that we didn't finalize the logo - main problem is, that there 
is a reasonable reason to modify the logo a bit, but we didn't manage to 
discuss the advantages and disadvantages in detail.

As you know there are important task to work on *right now* - and we 
still do this without having defined the general visual basis for our 
community...

Following the Branding Guidelines it is possible to use one or two parts 
of the tripartite logo (symbol, libreoffice text and TDF text) alone, so 
it is possible to create the "logo without TDF subline" by using the 
present logo.

I don't know how strong you see the relationship between the logo and 
the trademark announcement, but I can live very well with this version 
of our logo for some time - perhaps until the release of LibreOffice 
3.4, when we might introduce the updated logo (just my personal opinion 
- we'll discuss this on the design list).

When I find the time tonight, I'll be working on the logos.

Just to be sure I understood how you (and the trademark policy?) want to 
propose the use of our logos:

a) *The product* itself contains the *logo with TDF subline*.
We provide these binaries via our mirror system.
Distributors of the unmodified binaries are allowed to distribute the 
product, so they distribute it with the TDF subline inside the product.

b) *We* refer to the product and our community on our website, on 
marketing material, fair booths and other means by a *logo with TDF 
subline*.

This is only allowed for
- official community representatives (SC and board members described in 
the bylaws).
- officially approved international, language based or regional teams 
(including TDF members approved by the Membership Committee, so their 
work is led by the Community Bylaws) in consent with their dedicated 
mailing lists. If there is any doubt on the team's legitimation, a 
formal request here at the steering-discuss list is necessary.

c) *Single community members* and *other people* referring to our 
product and the community are not allowed to use the logo with TDF 
subline. This should avoid misinterpretation of their references as 
official community statements and presentations.

They should use the new *logo without this subline* we're going to provide.

What logo should be used if external references point to the foundation?

Do we need a logo for The Document Foundation (once it is established) 
without the "LibreOffice" text? Do you think of another possibility to 
distinguish official usage and external reference?

Best regards

Bernhard


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